Privacy policy
How we collect, use and protect your personal data when you visit louiandi.co.uk or buy from us.
Last updated: 20 October 2026
1. Who we are
Loui & I Ltd (company number 15404400, registered office 11 Townroe Drive, Mansfield, NG19 6JG, United Kingdom) is the controller of your personal data. Contact: info@louiandi.co.uk. We are a small business and do not have a data protection officer; one of the two of us looks after data protection and reads every message.
2. What we collect
- Order details: your name, email address, delivery address, phone number if you give it, what you bought and how much you paid.
- Payment details: handled entirely by Stripe. We never see or store your full card number.
- Messages: anything you send us by email or social media.
- Technical data: when you visit the site, our hosting provider's servers automatically record your IP address, browser type and the pages requested, for security and to keep the site running.
We do not use advertising trackers, we do not sell your data, and we do not use your data for automated decision-making or profiling.
3. Why we use it, and our lawful basis
| Purpose | Lawful basis (UK GDPR) |
|---|---|
| Taking payment, delivering your order, sending your free e-book, order and delivery emails | Contract |
| Handling returns, refunds and complaints | Contract and legal obligation |
| Keeping accounting and tax records | Legal obligation |
| Answering your questions | Legitimate interests (helping you) |
| Preventing fraud and keeping the site secure | Legitimate interests (protecting our customers and business) |
We only send marketing emails if you have asked to receive them, and you can unsubscribe at any time. At the moment we don't send any.
4. Who we share it with
- Stripe (Stripe Payments UK Ltd and its group), to process payments and prevent fraud. Stripe may transfer data to the United States.
- Cloudflare, which hosts our website and delivers it securely. Cloudflare may process technical data such as your IP address to keep the site safe and fast.
- Hostinger, which hosts our email inbox.
- Resend, which sends our order emails, including your free e-book (your name and email address). Resend may transfer data to the United States.
- Royal Mail, to deliver your parcel (name, address, and email or phone for tracking updates).
- Our accountant and HMRC, where required for tax and accounting.
These providers act on our instructions or under their own legal duties. Where data is transferred outside the UK, it is protected by UK adequacy regulations (including the UK Extension to the EU-US Data Privacy Framework) or the UK International Data Transfer Agreement or Addendum.
5. How long we keep it
- Order and payment records: six years from the end of the financial year, as UK tax law requires.
- Emails about an order or a complaint: up to two years after the matter is closed.
- Server logs: kept by our hosting provider for a short period, usually no longer than 30 days.
6. Cookies
Our website does not set cookies. See our cookie policy for details, including what happens on Stripe's checkout page.
7. How we protect it
The site uses HTTPS throughout, card payments are handled by Stripe (certified to PCI DSS Level 1), and we have no customer accounts or customer database on our website. Access to our email and Stripe accounts is protected by strong passwords and two-factor authentication.
8. Your rights
You have the right to ask for a copy of your data, to have it corrected or deleted, to restrict or object to how we use it, and to receive it in a portable format. Some rights have limits; for example, we must keep order records for tax purposes. Email info@louiandi.co.uk. We will reply within one month and won't charge a fee.
9. Children
Our products and website are intended for adults. We do not knowingly collect data from children under 16.
10. Complaints
If you are unhappy with how we have handled your personal data, please tell us first at info@louiandi.co.uk. We will acknowledge your complaint within 30 days (usually within two working days), keep you updated, and give you our answer without undue delay.
You also have the right to complain to the Information Commissioner's Office (ICO): ico.org.uk/make-a-complaint, telephone 0303 123 1113.
11. Changes
We will update this policy when the law or our practices change and show the date at the top of this page.
See also: cookie policy · terms & conditions · contact us